
A letter from ...
Mark Petrocelli Domestic Sales Pro-Mark Corporation
The history of the "Blue Ink"
30th Anniversary Limited Edition model:
When RUSH announced that they were going to go on
tour to promote 30 years of being a band it was decided by myself, Pat
Brown (Pro-Mark Director of Sales and Marketing) and Kevin Radomski
(Director of Artist Relations) to do something really
special to help celebrate this accomplishment.
The three of us kicked around ideas that would
ultimately lead to us doing a charity auction that would include 30
pairs of sticks actually played by Neil during the 30th Anniversary
Tour. In conjunction with a well know drum artist and
fabricator named Johnny Douglas, Jenifer Tooke (Pro-Mark Artist
Services) and Neil came up with the 30th Anniversary logo for the
sticks.
30 pair were printed and sent off to Neil to
actually use during the 30th Anniversary tour. Each pair that
was auctioned off came with a numbered signed certificate of
authenticity that Neil and the owner of Pro-Mark signed. The
package also included an exclusive photo taken by Andrew MacNaughton,
an embroidered velvet bag and a silver embossed certificate
cover. Each auctioned pair also came with some additional
Pro-Mark goodies and Neil's "A Work in Progress" DVD by Warner Bros.
The auction was conducted on our website.
The auction ran from late 2004 and concluded January 1, 2005.
The #1 certificate came in a shadow boxed frame
with all of the above mentioned items and an actual show played snare
drum head from the tour. The RUSH organization also threw in
some RUSH swag for the top 5 auction winners.
The #1 bid was for $5000.00! The last
pair sold for $1,000. All in all we raised $60,000.00 for
Child Advocates.
Child Advocates was picked for this
reason. We really did not know what charity to
contact. I contacted the local cancer organization but really
was not feeling a connection; it was the easy choice to do.
About two days later I saw a report on the local news about a young man
named Derrick Davies who had been employed with an IT company and
decided it was time for a change. He wanted to make an impact
in kid's lives and decided to go on a hike of the Pacific Crest
Trail. The trail starts in Mexico and goes up the west coast
into Canada.
What I took away from the story was someone that
wanted to do some soul searching; much like Neil did during his trials
and tribulations. The fact that he ended his hike in Canada
made perfect sense to me. The next day I contacted a woman
named Dena Miller at Child Advocates and the rest as they say is
history.
Mark
Petrocelli November
2005 |